The history of SUBWAY® restaurants
Back in 1965, 17-year-old high school graduate Fred DeLuca was searching for a way to help pay for his university education, when a family friend in Bridgeport, Connecticut suggested he open a submarine sandwich shop. With a loan of $1,000, the friend—Dr. Peter Buck—offered to become Fred’s partner, and a business relationship was forged that would change the landscape of the fast food industry.
The first store was opened in Bridgeport, Connecticut in August, 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and soon realised that marketing and visibility were the key factors to the success of their business. The third outlet was in a highly visible location and it's still serving sandwiches today. The name was shortened from 'Pete's Super Submarines' to SUBWAY® and the familiar bright yellow logo was introduced.
Then, they set a goal of having 32 stores opened in 10 years. Fred soon learned the basics of running a business, as well as the importance of serving a well-made, high quality product, providing excellent customer service, keeping operating costs low and finding great locations.
By 1974, the duo owned and operated 16 submarine sandwich shops throughout Connecticut, and in an effort to reach these goals, they began franchising, launching the SUBWAY® brand into a period of remarkable growth which continues to this day.
Today, the SUBWAY® brand is the world's largest submarine sandwich chain with over 44,000 stores in over 100 countries around the world.
SUBWAY® restaurants in New Zealand
SUBWAY® restaurants started in NZ in 1994 after seeing potential and opportunity within the fast food industry for great tasting, better food.
New Zealand now boasts over 250 stores throughout the country, and SUBWAY® restaurants has become a very popular and well respected brand offering high quality product and great service and providing Kiwis with a freshly made, better choice.
SUBWAY® restaurants continue to grow, and is now a major part of Kiwi culture serving happy and healthy Kiwis from Cape Reinga to Tiwai Point.